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Creative 4Cast  
de Emanuele Nenna

Advertising has always had a clear objective: to promote the sales of a product or service. The success of an advertising campaign is determined by the success of the client’s business/brand. But...
 
Formato: ePub with DRM

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Exprime la idea  
de Pat Fallon, Fred Senn

Esta nueva edición de Exprime la idea es un homenaje póstumo a Pat Fallon, fundador junto a Fred Senn de la reconocida agencia publicitaria Fallon Worldwide. «Pat ha sido un visionario de nuestro...

 
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Madison Avenue Manslaughter  
de Michael Farmer

An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies

 
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The Art of Shopping  
de Siemon Scamell-Katz

Everybody is a shopper – a fact no company can ignore! Based on results of never  publicly seen real-world research, using ethnographic and neuroscience studies on some of the world’s leading...
 
Formato: ePub with DRM
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